Brand Marketing Specialist

Company: Silver Lining Marketing
Location: New Orleans
Posted on: July 16, 2025

Job Description:

Be the Face of Impact & Inspire Change in Gretna! Join Silver Lining Marketing as a Brand Marketing Specialist for our vital Charity campaigns! Silver Lining Marketing, a results-driven direct marketing firm focused on maximizing non-profit fundraising and community impact, is seeking an energetic and influential Brand Marketing Specialist to join our team in Gretna. In this exciting role, you will play a key part in our charity campaigns—representing the mission of our non-profit partners, engaging with the public, and raising awareness for important causes. As a Brand Marketing Specialist, you will immerse yourself in comprehensive training, learning the art of powerful brand representation & compelling storytelling. You'll develop expertise in initiating meaningful conversations, educating diverse audiences on profound charitable missions, & creating memorable experiences that resonate with the community. Key Responsibilities of the Brand Marketing Specialist Represent our non-profit clients as their primary public face at community events, retail locations, and outreach sites, embodying their mission and values. Engage proactively & enthusiastically with diverse members of the public, initiating conversations & creating positive, memorable interactions. Inform potential donors and community members about the goals, achievements, and needs of represented charities through compelling stories. Distribute informational & promotional materials (e.g., brochures, flyers, branded merchandise) to raise awareness & encourage further engagement. Clearly and accurately answer questions about the charity's programs and impact, ensuring alignment with brand messaging. Identify receptive individuals to generate interest and warm leads for fundraising and sales teams. Assist with the setup & breakdown of event displays, kiosks, & promotional booths, ensuring a professional & inviting brand presence. Collect qualitative feedback & insights from public interactions regarding brand perception & community interest, reporting observations to optimize strategies. Actively participate in daily meetings, role-playing, and training to improve product knowledge, communication, and public engagement. Maintain comprehensive knowledge of represented non-profit campaigns, including their history, current work, and the impact of donations. Maintain a consistent and positive brand image by strictly adhering to all brand guidelines and ethical standards in communication and conduct. Work collaboratively, share best practices, and support campaign goals for maximum impact.

Keywords: Silver Lining Marketing, Metairie , Brand Marketing Specialist, PR / Public Relations , New Orleans, Louisiana